Ten years ago, proposing decorative concrete on an Istanbul luxury residential project meant preparing for a sceptical reception. Today the dynamic has reversed: demand is running ahead of supply.
Several forces are at work. First, the technology itself has advanced dramatically. With Bomanite Imprint Systems, a marble or andesite appearance is now virtually indistinguishable from the original. Second, Istanbul's upper-market buyer profile has changed — buyers arriving from Gulf countries and Europe know decorative concrete from prior projects and actively request it.
Third, and perhaps most importantly, the maintenance economics. When you calculate 1,000 m² of marble flooring with its annual care costs, the total 15-year cost of ownership for an equivalent Bomanite system is typically 40% lower. That figure comes from cost engineers, not sales representatives.
Our forecast for 2026: cement-based microtoppings (Bomanite Micro-Top) and polished concrete (Patene Teres) will become the default flooring specification for Istanbul's boutique hotel and residence projects.